URBAN TRIBES

Dear NI2 students,

Here you are some reading about urban tribes...

You may also want to find out your urban tribe here:
http://www.findyourtribe.co.uk

Enjoy!

YOUNG URBAN TRIBES FIGHT OVER FASHION
BY ALEX STEPHENS

Yuppies, Tweenies and Sloane Rangers move over - it is time to introduce the Trendies, Indie Scenesters and Blingers.

After questioning more than 80,000 people across the UK, social experts have identified 26 different "tribes" that young people fall into.

The categories, ranging from Emos, who are sensitive types with floppy fringes, to Indie Scenesters, whose uniform is Converse and skinny jeans, have been listed on the website www.findyourtribe.co.uk as part of an online quiz. Visitors to the site are placed in a tribe after being questioned about their lifestyle.

The quiz has been created for Channel 4 by research agencies Crowd DNA and Voodoo. The results will help brands to understand customers.

WHICH TRIBE ARE YOU?

BHANGRA MUFFIN: Your accent is half Asian, 25 percent urban and 25 percent English. You bought Shilpa Shetty's perfume. You wear Iceberg jeans and Rocawear.


BLINGERS: You think Mr T was under-dressed and wear your bling on your D&G sleeve. People ask you if you're from the US because of your New York accent and you take this as a compliment.


EMOS: You have dyed black hair brushed over your face to protect you from the cruel world. You seek solace in poetry and music.

GET PAID CREW: You devote your life to getting rich and aspire to having an empire.

GRUNGERS: Your god is Kurt Cobain. Your bleached blonde hair is the same length as your girlfriend's and your jumpers have thumb holes in.

SKATERS: Your motto is "if it ain't broke, don't fix it". You're happy if there's concret to grind, trainers to ruin and rock to rock to. You regularly video your own stunts - but would run a mile if you saw the police. You don't want no trouble.

INDIES: You know all the major players in the indie scene. You're always moving on to the next thing once everyone joins in.

STREET RATS: You're always ducking and diving, trying to make a few quid. You hang on park benches, drinking and getting in the face of any innocent passer-by.

TRENDIES: Your look is more important than life itself. You buy Vogue and Glamour, mainly just to carry around and remind the plebs of your social standing. You aspire to be a fashionista and worship at the skinny feet of Gwen Stefani and Kate Moss.

Other tribes are:

CLUBBERS

PC WORLD

TECHIES

TOWNIES

CHAVS

SPORTS JUNKIE

SMART URBAN

MOSHERS